Project Contract

The purpose of my ethnographic research into the Deep Roots festivals is to come to a deeper understanding of the influences, purposes and intended and unintended consequences of this annual festival. I plan to add to the exciting historical archive of Georgia’s original capitol by investigating the original and present-day cultural patterns and shifts in the Deep Roots planning, execution and aftermath.  I will include an interactive time line documenting from the inspiration of this festival twelve years ago through notable milestones in its journey to 2016. There will be ample previously recorded material featured in this research. The main product of this research will be an interactive map that shows what parts of town, county and state history are embedded and have led to the creation and continuation of the Deep Roots Festival.

“The Deep Roots Festival is a cultural arts and music festival that is located in historic downtown Milledgeville and showcases local, regional, and national talents, artists, and vendors. It beckons travelers from all over with an antique car show, artist market, a KidZone and live entertainment ranging from country and singer songwriter to electronica & rock-and-roll. The festival will also once again hold a sanctioned Memphis BBQ Network cook-off contest featuring a People’s Choice award that will draw BBQ connoisseurs from around the Southeast.”


The purpose of Deep Roots Festival is to stimulate the economy of Milledgeville, specifically the downtown district; to provide a diverse set of activities that provide a sense of togetherness for the Milledgeville community; and, to present Milledgeville as an appealing destination for culture and business.

“The Main Street Four-Point Approach is a community-driven, self-help comprehensive methodology used to revitalize older, traditional business districts throughout the United States. It is a common-sense way to address the variety of issues and problems that face traditional business districts.

The underlying premise of the Main Street Approach is to encourage economic development within the context of historic preservation in ways appropriate to today’s marketplace. The Main Street Approach advocates a return to community self-reliance, local empowerment, and the rebuilding of traditional commercial districts based on their unique assets: distinctive architecture, a pedestrian-friendly environment, personal service, local ownership, and a sense of community.”


Research Roots:  The History of Deep Roots

Mapping Our Roots: The Places in Milledgeville

Interview Roots: A Compilation of Interviews Myself and My Peers Have Conducted

Our Roots In Time: Progression of Deep Roots’ 12 Years

Our Roots: Introduction to the Festival


I will utilize the following tools:

-interactive timeline, Timeline JS3, Knightlab

-interactive map, Google Maps

-voice recording software for map, timeline and interviews, Apple VoiceMemos (iPhone)

-music from past Deep Roots festivals for timeline, Youtube

Below is my tentative timeline:

  • March 2:  Submit interview questions to IRB
  • March 8:  Interview of Director of Milledgeville Mainstreet, Carlee Shultee, Transcription Complete, add to website
  • March 15: Interview of Festival Music Coordinator, Transcription Complete, add to website
  • March 17: Interview of Festival Volunteer, Transcription complete, add to website
  • March 22: Record own and edit interview voice recordings, for Timeline and Map, Have collected music from past festivals, add to website
  • April 5: Complete Timeline, add to website
  • April 19: Complete Map, add to website
  • April 26:  All research completed and cited, add citation sheet to website
  • May 5: Website completed


One thought on “Project Contract”

  1. Hi Alexa! I was looking for where to leave comments! I finally found it, ha ha. Good luck on your project. I’m looking forward to reading more about it. I tinkered around with the new WordPress and feel a little better about creating a site. I was a bit intimidated at first when we saw what had been done in the past! But I guess it’s easier than we think. If you need any help, let me know and I’ll share what I learned. See you in class.

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